A while ago, I likened the world wide web to the wild west – at times – seemingly – anything goes.
Well Festus, there is a new sheriff in town.
Last week, Google announced that they would remove “substandard web sites” from their search engines, or, move those sites that seemed to have more relevant content to the top of the search engine list.
Now, you see, organizations can pay for ‘search engine optimization’ – ensuring that their firm is the first site that appears when you type a search term.
Try this: Type ‘internet tablet” in the google search bar and see what pops up at the top of the list ….
That did not come cheap.
Now, however, Google will be regulating what you see, or, at the very least, telling you what you may not see.
This impulse is not a bad thing, indeed, Google is trying to cast out all of the “content farms” ( a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. Their main goal is to generate advertising revenue through attracting reader page views
Yet, there is something disturbing here. The internet may be a vast wilderness – but it is essentially democratic – ideas reside and are accessed without impediment.
Why should Diocesan development officers care?
Have you spent any time and/or resources enhancing your website as of late?
How many people find the case for support for your annual fund on your website?
Will Google’s search engine tango have an impact on your ability to reach out to your constituents?
Stay tuned ….